It was announced on September 28th, 2025, that Bad Bunny, otherwise known as Benito Antonio Martínez Ocasio, is this year’s halftime performer for Super Bowl LX. Immediately, fans erupted with opinions and excitement. Here’s why this year’s Super Bowl halftime show will be one to remember.
About the artist:
Bad Bunny is a hispanic artist who creates music that falls under the categories of Latin trap and Reggaeton. He has countlessly represented Latino culture and brought symbolic messages throughout his career. Over the past year, he has had a breakthrough moment in his career. His music has reached over millions of streams and has won many awards, including a Latin Grammy, a Billboard Music Award, and more.
What led the NFL to pick Bad Bunny for this years halftime performer:
The NFL wants to draw in a massive international audience, push for inclusivity and diversity, and foster social awareness and representation for all. Bad Bunny is no stranger to voicing his opinions on immigration, gender equality, LGBTQ+ rights, and more. Even though the halftime show avoids politics, his presence alone is creating history for various reasons.
Through politically heightened times on immigration, Bad Bunny has chosen not to perform in the United States for his own tour, due to concerns about ICE. A big part of his fanbase is Latino, and he wanted them to be able to enjoy his music without putting them in danger. Bad Bunny choosing to perform at the Super Bowl is a huge deal for his US fans considering his limitations on his tour. This has also caused an uproar with people disagreeing with the NFL choice, and more.
President Trump was bashing the NFL’s choice and described Bad Bunny as “Absolutely ridiculous.” The NFL is not letting that affect their decision on their choice.
Roger Goodell, NFL commissioner addressed these concerns: “It’s carefully thought through,” and they will not be reconsidering an artist.
Considering there are millions of people watching and streaming, it would be surprising not to get backlash and criticism.
Why this will be a performance to remember:
Traditional artists who perform at the Super Bowl are usually English-speaking pop stars. Bad Bunny performs in Spanish and is expected to perform at the Super Bowl. His set will include a multilingual signing program incorporating Puerto Rican Sign Language for the first time.
The NFL is confident it’s going to be a great show and says that Bad Bunny understands the platform he’s on.
