What if the search for the hottest new book wasn’t in a school or library but on your phone instead? When you step into the world of BookTok, where readers obsess, cry, and laugh over their favorite books, you’re doing just that.
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The rise of TikTok in 2020 created many new platforms where people can share their stories and ideas. One of the most surprising platforms that has sprung up is BookTok, a community of book lovers who have turned TikTok into a place where people can talk all about their passion for literature. BookTok has become a place where readers can find others who have the same passion as them and share genre recommendations, discuss books, and celebrate authors.
A noticeable effect of BookTok is a boost in book sales. This platform revives many books that have been published for a while, and once a review or video is made, the book gains more popularity. For example, the books The Song of Achilles by Madeline Miller and A Court of Thorns and Roses by Sarah J. Maas became much more popular after they were talked about on BookTok.
Bookstores are even dedicating shelves or stands for BookTok books. For BookTok fans, finding those shelves is like stepping into the real-life version of their For You page.
Some books currently dominating BookTok feeds are by authors such as Rebecca Yarros, Emily Henry, Colleen Hoover, and Sarah J. Maas.
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People began sharing videos that featured their reaction to plot twists, humorous moments in the books, and their top recommendations. The diversity of content on BookTok makes it a warm and welcoming space for all readers, whether you read romance, fantasy, thriller, or any other book genre.
While BookTok is known for its book reviews, discussions, and deep dives into characters, one of the most enjoyable outcomes of this platform is the humor and entertainment. The reason why humor works so well on BookTok is because of relatability. Whether it’s finishing a book that has left tear stains on the page or getting emotionally attached and giggling over characters, these feelings are mutual for all book readers.
This is when video content comes into play. Users create short videos that show the funny, relatable side to avid readers. Some creators make videos with funny text, sounds, and images. (The following videos won’t work on school WiFi.)
These videos often highlight the obsessions of being a book lover: binge reading until 3 AM, going into reading slumps, book boyfriends, or owning too many books… as if that could ever be a problem.
Creators often use sounds, clever captions, or role-play scenes between characters to bring these bookish feelings to life. BookTok isn’t just the kind of place for book recommendations but a comforting, hilarious space where readers can laugh at the very things that make them obsessed with reading in the first place.
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BookTok isn’t just changing what we read; it’s changing how we read. It’s clear that BookTok will continue to influence authors, publishing industries, and reading habits for years to come. The community is growing, and authors are now paying more attention to trends and what their followers are looking for.
