The LeSabre

The great Starbucks strategy

Cami Doman, Journalist

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






Conspiracy theorists and white girl’s alike: listen up.

Everyone has had their name spelled wrong on a steaming cup of a skinny vanilla mocha, or a chocolate chip frappe. But what if it’s intentional? We’re all guilty of posting a snap story with the caption “close enough” when Starbucks butchers your name. This just might be their best marketing strategy.

When your twitter followers or snapchat friends see not only your misspelled name but that notorious green emblem, your subconscious may prompt you to desire a pumpkin spice latte, and you might just find yourself driving to Starbucks to quench the craving.

Our free social media advertising just might be what leads the Seattle-based coffee company to their outstanding success.

Print Friendly

Navigate Right
Navigate Left
  • The great Starbucks strategy

    Opinion

    TASTY

  • The great Starbucks strategy

    Opinion

    Let’s Get Kinky (Boots)!!

  • The great Starbucks strategy

    Opinion

    If everyone was breaking their thumbs, would you?

  • The great Starbucks strategy

    Opinion

    Making an end to small talk

  • The great Starbucks strategy

    Opinion

    Losing touch in relationships because of technology

  • The great Starbucks strategy

    Opinion

    The constant change of body image

  • The great Starbucks strategy

    Opinion

    Sports are more than just a pastime.

  • The great Starbucks strategy

    Opinion

    Working out in the winter

  • The great Starbucks strategy

    Opinion

    Movies with a message

  • The great Starbucks strategy

    Opinion

    Wednesday’s at SHS

The great Starbucks strategy